Client Zero · building in public
You haven't started because no one showed you how. Not because you're not good enough.
A guided system to build and automate the whole business side of your practice, and proof that AI is a tool on your side, not a threat. Everything I wish I had when I got started, built on myself first.
Zach Neibert
I thought I would spend my life as a career athlete. Now I build and optimize systems.
I wrestled for fifteen years, eight of them under one of the best coaches there is. He taught me that even a sport that looks like pure improvisation runs on a system, and that consistency beats talent over time.
My wrestling career ended, the obsession with how things work didn't.
If you can't be good, be consistent, because consistency will make up for it.
Proven on Client Zero
I built my first AI assistant as proof of concept. Everything you see here was made in partnership with it, the same way you would in your own build.
The work
A guided operating system for your coaching business.
For coaches who are excellent at the coaching, and overwhelmed by everything else.
Foundation
Your legal and financial base, work environment, and domains, set up in the right order.
The Assistant
A five-interview process that builds your assistant around you: who you are, your brand voice, how you like to work.
Operating system
The files, structure, and memory that let your assistant actually know your business.
Tech stack
Your tools connected and talking to each other: scheduling, calls, notes, design, email, payments.
Website
A custom site built with you and handed off as your own, on your domain.
Content engine
Where your assistant and tech stack create consistency in your content.
What is the manual version costing you?
Entrepreneurship has a silent cost. Not just the upfront capital, but the hours, and how easily you can spend hundreds of them and get nowhere. Knowing what to do next saves you the time and energy spent looking for answers where they don't exist.
Build log
A Shared Journey
My real, documented journey. Every step, every decision, everything I had to do twice, shared in the open so you can walk the same path, in hopes that yours is a little easier.
Newsletter
A new entry every week.
The next step of the journey, as I take it: what I built, what I had to redo, what it taught. Subscribe and each one lands in your inbox.